PERSONAL INFORMATION WE COLLECT
When you visit the Website, we may automatically collect certain information about your device, including information about your browser, IP address, time zone, and some of the cookies installed on your device. In addition, so that you can browse the Website, we collect information about the individual web pages or products that you can see, which websites or search terms you are referred to the Site, and information about how you interact with the Website. We refer to this automatically collected information as “device information”.
We collect Device Information using the following technologies:
“Cookies” are text files that are placed on your device or computer and often contain an anonymous unique identifier. For more information on cookies and how to turn cookies off, visit http://www.allaboutcookies.org.
– “Logs” track actions that occur on the Website and collect data, including your IP address, browser type, Internet service provider, referring / exit pages, and date / time stamps.
– “Web-beacons”, “tags”, “pixels” are electronic files used to record information about how you can browse the Website.
In addition, when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment, information (including credit card numbers), email address, and telephone number. We refer to this information when “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We need the Information we collect to generally fulfill all orders placed through the Website (including processing your payment information, arranging shipping, and providing you with invoices and / or order confirmation). In addition, we use this Information to:
– Communicate with you;
– Screen our orders for potential risks or fraud; and
– When in accordance with the settings that you have shared with us, provide you with information or advertising regarding our products or services.
We use the Device Information we collect to help us screen for potential risks and fraud (particularly your IP address), and more generally to improve and optimize our Website (for example, by generating analytics on how our customers browse, interact with the Website, and to evaluate the outcome of our marketing and advertising).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information as described above.
Finally, we may also share your Personal Information in order to comply with applicable laws and regulations, to respond to a witness call, search warrant or other lawful request for information we receive or otherwise protect our rights.
As described above, we may use your Personal Information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you may opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Please note that we do not change our Website, data collection and use practices when we see a Track Not signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us via the contact information below.
In addition, if you are a European resident we find that we process your information to fulfill contracts we may have with you (for example, if you place an order through Website), or otherwise pursue our legitimate business interests, listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
STORAGE OF DATA
When you place an order through the Website, we will maintain the Information about your Order for our records, unless and until you ask us to delete this information.
The site is not intended for persons under 14 years of age.
[Re: Privacy Compliance Officer]
A.Brask , Olgasvej 4H, 2970 Hørsholm, Denmark